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California's attorney general sued Amazon on Wednesday,

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They claim that the e-commerce giant has forced third-party sellers,

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 to offer only their lowest prices and harmed competition as a result.

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In the complaint filed in San Francisco Superior Court, 

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Amazon (AMZN) criticizes the contractual language it uses,

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with third-party sellers which commits them to "price parity".

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Marketers must promise not to lower prices elsewhere,

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Including Walmart, Target, eBay, and, in some cases

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 even on their own  websites,

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A violation of the agreement could result in fees or losing,

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the opportunity to feature prominently in Amazon product listings.

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